1. SMART Goals
  2. Business Objectives
  3. Marketing Objectives
  4. Content Pillars
  5. Content Ideas

SMART Goals

Specific • measurable • achievable • relevant • time-bound

Business Objectives

Overarching goals that define a company's overall strategy.

Marketing Objectives

Specific goals on how marketing efforts can contribute to achieving those broader business goals.

Content Pillars

Content #1 Content #2 Content #3 Content #4 Content #5

Content Ideas