Brand Strategy

  1. Mission Statement
  2. Vision
  3. Values
  4. Brand Story
  5. Brand Positioning

Brand Style Guide

  1. Tone of Voice
  2. Logos
  3. Colour Palette
  4. Typography
  5. Moodboard
  6. Resources

Target Audience

  1. Customer Persona #1
  2. Customer Persona #2
  3. Customer Persona #3
  4. Customer Persona #4
  5. Customer Persona #5

Competitor Analysis

  1. Competitor #1
  2. Competitor #2
  3. Competitor #3
  4. Competitor #4
  5. Competitor #5

Content Strategy

  1. SMART Goals
  2. Business Objectives
  3. Marketing Objectives
  4. Content Pillars
  5. Content Ideas